If you have a blog and it is not ranking well, don’t drive traffic and sales. Then your blog is not SEO friendly.
You need to make many changes to make your blog SEO friendly to increase audience engagement.
Most new bloggers write tons of content but they do not effort to optimize their blog according to their targeted audience.
Tactics that are helpful to rank a pet food blog will not work for a Home and Garden blog.
Therefore, you need a special strategy for your blog to rank better in SERPs. If you don’t have Seo knowledge then you can contact us for a free SEO audit of your blog.
Below are the tips that you need to keep in mind while writing your blog posts. These will help you to create unique and helpful content that is easy to rank in SERPs.
SEO Friendly Blog Posts: Writing Tips
The step of writing SEO-optimized content is writing amazing helpful content. Content that is deeply researched and well-organized.
Some people with excellent writing skills just write whatever is coming into their heads. But most of the new bloggers need some help to write optimized blog posts.
Know Your Audience
Before writing the first sentence of your post you must think about the motive of your article. What message do you want to give to your audience through your blog post?
In simple words, you should first define the purpose of the blog post.
For example, is it an informational post, an affiliate post, or answering a specific question?
You should maintain the purpose of your writing throughout the post.
Structure Your Post
The next step in the line is structuring the blog post. Generally, every post has 3 structures the first is an introduction, then the body of the post, and the last conclusion.
This is the basic format of a blog post. But you should add some more elements like tables, stats and images, and videos.
Write down what you want to add in these 3 main parts of your blog post.
Headings and Subheadings
Heading and subheadings are the most important parts of an article. Break down your post into 5 to 7 headings or subheadings.
Under a heading, you can add many subheadings as you want. But don’t overdo this otherwise your piece of content will become lengthy and less interesting.
I always choose my headings and in bracket write the number of words I want to write under each heading. This way I always finish my article in nice length.
Also, sum up your 1 idea in a single paragraph. It is not necessary to write just two sentences in a line. The flow of writing matters most when it comes to content writing.
The flow is the main thing that pushes people to read till the end.
Use synonyms
Google is a smart search engine and it understands keyword stuffing. Google also knows that in some searches the meaning of multiple words is the same.
For example, it knows how to grow mangoes and how to care for mangoes means searchers are looking for a grow guide on mangoes.
This is the reason search engines rank pages for multiple keywords that you even did not use in the copy.
But to help search engines better understand your content. It is best to add multiple related keywords in your copy.
Internal Linking
Link your content with already published content on your site. Random internal links are not bad. But for excellent results, you should only link a page to another related page.
Contextual links are always better and they look natural to google and users.
They also give direction to users that there is more helpful content on the same topic on this website. They finish one page and open another page of your site through internal links.
This chain of internal links sticks users on your site for a long time and also reduces the bounce rate.
Publish Regularly
Regular publishing of content is very important to stay at the top of the SERPs. Because this tells google your site is still alive and you are working constantly to improve it.
But in case daily publishing is not possible for you. Then make a content calendar and publish content as per the dates.
This creates consistency in publishing. This way Google will know about your publishing time and more often crawls your site for new content.
Moreover, a blog is like a daily diary where we daily write something at the end of the day.
Remove Errors
Do not just publish the content for search engines. After completing your article read it loudly and remove spelling mistakes and grammar errors.
I use the Grammarly extension in my browser and check for mistakes in my articles. You don’t need to buy the plugin because the free version is excellent to use.
Make it Attractive and Clean
People do not like to read huge chunks of text. Therefore, to make your piece of content engaging and attractive use a bunch of images and tables.
Add some bullet points and use more subheadings to break the content.
Use lots of white space because white space makes your article clean and easy to scan as I use in this article.
Images hook people and you should use lots of images in your article to hook your audience.
Learn from Your Audience
Publishing a piece of content and checking how your users react to it is the secret to success. Do they like your copy, or do they like the tone of your content?
You can measure the success of your blog post in Google Analytics data. There you can see the behavior of your targeted traffic and how they react to your written articles.
If the average time on your written article is more than 3 minutes (for 1500 to 2000 words post). Then you are doing great and keep up the good work and you will see impressive results in 6 to 8 months.
And if the average time on your posts is relatively low than expected. Then change your writing style to make it more understandable and use simple English. Do not use bookish language.
Conclusion
Writing is a skill that takes time to master and high-quality content is the king in the blogging field. You can take a content writing course or outsource your blog posts.
Use at least one plugin to remove spelling mistakes and grammatical errors.
If you need help making your blog SEO-friendly then just give us a call and we will make your blog a brand in your field.